Teaser VS Theatrical.

Teaser VS Theatrical:

As we all know, our brief is to make a promotional film package, which includes a trailer. The first thing we all need to fully understand is, what is the difference between a teaser trailer and a theatrical trailer?

We studied the two "Dawn of the planet of the apes" trailers to see the true difference between the two types of trailers:



In writing, what we found?

Teaser:

- Much shorter

- Faster paced

- Shorter Cuts

- Not a lot of content which makes you want to watch the longer trailer or watch the full film

Theatrical:

- Slow Paced

- Longer cuts

- More connection between the characters 

- More content which gives away more of the film